Video Marketing Tips and Strategies for Small Businesses

NEW YORK, Nov. 3, 2015 /PRNewswire/ -- According to Forrester Research¹, watching a one-minute video has the impact of reading 1.8 million words. As a resource-strapped small business marketer, video marketing can be the single most practical use for your marketing time and energy. Effective video marketing has to be engaging right from the start, and in the latest article posted to PR Newswire's Small Business PR Toolkit, contributing author Penny Sansevieri provides three easy types of videos that can be incorporated into an overall marketing strategy.

• Trailer. A video trailer is an excellent way to showcase your products and services in a professionally produced video that provides just enough of a hook to create a desire to get the complete story.
• Relationship videos. Integrating video newsletters into your marketing mix, is an excellent way to continue to build relationships with your audience, especially in light of internet users becoming increasingly more accustomed to consuming content in this matter.
• How-to videos. What better way to solve a customer's problem, than by creating a how-to tutorial video that provides step-by-step instructions, which provides resolution to their dilemma? These videos effectively convey messages in a timely manner eliminating the need for your audience to find and read a solution in print.

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Small businesses are continually discovering the power of video marketing, and with good reason -- it's becoming cheaper than ever to implement, and exceptionally easy to distribute.  For further discussion on the power of video marketing, read Sansevieri's post here: http://bit.ly/1NagpY4.

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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¹ Video Brewery Blog; http://www.videobrewery.com/blog/18-video-marketing-statistics

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