Vimeo Announces Cloud Based Video Enhancer Tool And Adds New Customisable Music To Its Music Store

NEW YORK, May 31, 2012/PRNewswire/ -- Vimeo®, an operating business of IAC [NASDAQ: IACI], today released two new features that help people personalise and enhance their videos.  The new Enhancer allows people to add any of the 50,000+ music tracks from the Vimeo Music Store to their Vimeo videos directly from the site.  New music partner SmartSound adds nearly 4,000 customisable tracks to give Vimeo customers the ability to match a complete piece of music perfectly to the length and mood of their videos.

(Photo: http://photos.prnewswire.com/prnh/20120531/NY16272 )

"Vimeo wants to help people make better videos," said Dae Mellencamp, President of Vimeo. "Combining our educational efforts like Vimeo Video School with these new customisation tools help make it easy for everyone to create videos that they are excited to share with the world."

Vimeo's new Enhancer will be a suite of cloud-based tools that allow people to modify and improve their existing videos, starting with music.  Today's release gives video creators the ability to add a new soundtrack to their already uploaded video, adjust the existing audio levels, and control the start and end-point of the song.

Mellencamp added that "The right soundtrack can make the difference between a good video and a great one. By integrating SmartSound's unique offering of customisable music, Vimeo users can now make the soundtrack to their videos as unique and personal as the video itself."

SmartSound's offerings let users create customised soundtracks for their videos by controlling the length, musical arrangement, and instrument mix from a base of nearly 4,000 songs. SmartSound music is available now from the Vimeo Music Store, priced at $1.99 (around 1.28 pounds Sterling) a track for personal use license and $19.99 (around 12.88 pound Sterling) per track for a commercial license.

Kevin Klingler, President of SmartSound, said that "Our new cloud-based system allows Vimeo to incorporate our patented technology, giving users instant access to over 20 million unique compositions based on the ideal song length, arrangement, and instrument mix needed for each video."

To learn more, watch this video https://vimeo.com/43042312 or please visit https://vimeo.com/musicstore.

About SmartSound
SmartSound Software, Inc., the world's leading provider of customizable royalty free music and music soundtrack solutions for visual content creators, is headquartered in Northridge, CA. SmartSound's patented music customization technology works with its large and growing library of royalty free music to allow media creators complete yet easy control to mold music to their creative and personal vision. For more information, see www.smartsound.com. 

About Vimeo
Vimeo® is the home for high-quality videos and the people who love them. With its best-in-class HD player and powerful, easy-to-use tools, Vimeo empowers and inspires people around the world to create, share, and discover videos. Vimeo is one of the world's largest creative networks, with 11 million registered members and a global audience of more than 70MM monthly. Founded in 2004 and based in New York City, Vimeo, LLC is a subsidiary of IAC (NASDAQ: IACI)