Vimpelcom Selects Pontis' iCLM™ Solution for Contextual Marketing and Customer Base Management

RA'ANANA, Israel, November 20, 2013 /PRNewswire/ --

Vimpelcom intends to improve customer experience, enhance retention and boost ARPU across Russia, Ukraine and Kazakhstan

Pontis Ltd, the leading provider of contextual marketing and customer base management solutions for Communication Service Providers, today announced that Vimplecom, one of the world's largest integrated telecommunications services operators, selected its Individual Customer Lifecycle Management (iCLM™) solution for its subsidiary companies in Russia, Ukraine and Kazakhstan. Pontis' solution will be used to manage Vimpelcom's customer base of almost 90 million subscribers across these three markets.

Pontis' iCLM™ solution helps to improve the customer experience, allowing operators to continuously engage with millions of subscribers on an individual basis. Leveraging Big Data analytics, iCLM™ correlates network data, customer past behaviour, and real-time activities to determine the next best action and deliver personalized communications and contextual information to each customer. The Pontis solution improves marketing effectiveness, offering higher customer engagement rates, reduced churn and increased ARPU.

 "Customer excellence is a key part of Vimpelcom's Value Agenda and to succeed in this area we will be more personal and relevant to individuals," said Natalia Macpherson,
Group Director of Customer Relationship Management, Vimpelcom. "Our current task is to have the best technology to deliver a high quality service on our markets and we believe that the Pontis solution will have a significant impact on customer satisfaction and revenue, as well as additional business KPIs."

Udi Ziv, Pontis CEO, added, "To maintain competitiveness in today's environment, operators must adopt new marketing paradigms to be able to become more relevant to their customers. Vimpelcom has recognized the power shift to customers and the need for engagement strategies that match individual needs. We are delighted to have been selected by Vimpelcom and are looking forward to a long relationship with substantial business results."    

About Pontis

Pontis is the leading provider of contextual marketing and individual customer lifecycle management solutions for the telecom industry. Bridging between CMO goals and customer needs, the Pontis solution enables service providers to create continuous engagement and establish personal relationships with millions of subscribers, turning them into long-term, loyal and profitable customers.  Leading Tier-1 operators rely on Pontis to manage the individual lifecycles of more than 300 million customers. Pontis: Let's get personal. http://www.pontis.com

About Vimpelcom

VimpelCom is one of the world's largest integrated telecommunications services operators providing voice and data services through a range of traditional and broadband mobile and fixed technologies in Russia, Italy, Ukraine, Kazakhstan, Uzbekistan, Tajikistan, Armenia, Georgia, Kyrgyzstan, Laos, Algeria, Bangladesh, Pakistan, Zimbabwe, and Canada. VimpelCom's operations around the globe cover territory with a total population of approximately 753 million people. VimpelCom provides services under the "Beeline", "Kyivstar", "djuice", "WIND", "Infostrada" "Mobilink", "banglalink", "Telecel", and "Djezzy" brands. As of September 30, 2013 VimpelCom had 219 million mobile subscribers on a combined basis. VimpelCom is traded on the NASDAQ Global Select Market under the symbol (VIP). For more information visit: http://www.vimpelcom.com.