VIP Cocktail Reception With the Pharmaceutical Society of Sri Lanka and CPhI

MUMBAI, India, October 12, 2012 /PRNewswire/ --

The world's largest pharmaceutical organiser CPhI, in collaboration with the Pharmaceutical Society of Sri Lanka, is pleased to cordially invite you to an exclusive VIP cocktail reception.

Date: Wednesday, 17 October 2012

Time: 5:00 pm

Venue: Hotel Galadari

Key industry representatives will discuss the future of this sector in Sri Lanka and mark the official launch of 'Sri Lanka Pharma Week'.

Agenda:
5:00 Arrival & Cocktails
5:15 Introduction
5:20 Speech by Mr. Shalutha Athauda, President, Pharmaceutical Society of Sri Lanka
5:35 Speech by Bansri Shah, Managing Director, UBM (CPhI)
5:40 Speech by Government Official
6:00 Panel Q&A
6:15 Cocktails & Open Bar

Sri Lanka Pharma Week will address the industry's burning issues: Bioavailability and Bioequivalence requirements, Pharma Sales Force Effectiveness and Automation, and Supply Chain and Distribution. Industry experts will provide their expert insights through their own experiences.

Bansri Shah, Managing Director, UBM (CPhI) said, "We are grateful to Mr. Shalutha and the Pharmaceutical Society of Sri Lanka for their help and support towards the development of 'Sri Lanka Pharma Week'."

"It also gives me immense pleasure to bring our largest brand CPhI to the rapidly growing industry in Sri Lanka and we would like to extend a warm invitation to the pharmaceutical fraternity to participate in this knowledge sharing."

Please RSVP your attendance for the VIP cocktail reception taking place on the 17^th of October by emailing jayadev.nair@ubm.com or call on +91-9769277619 for further queries.

About PSSL:

The Pharmaceutical Society of Sri Lanka is one of the country's leading industry associations with over 1,000 members. The association aims to uplift the industry and create further opportunities for this growing sector.

About CPhI:

CPhI is the world's largest event organiser for the pharmaceutical industry bringing together since 1990 over 250,000 attendees, 4000 exhibitors from over 133 countries. The flagship event in Amsterdam hosts 2,200 exhibitors and is the market leader for the global pharmaceutical ingredients industry. Large scale exhibitions and content-led conferences also take place in India, South East Asia, China, Latin America and Turkey. http://www.cphi.com

About UBM:

UBM is a global live media and B2B communications, marketing service and data provider. We help organisations make connections, communicate their proposition and do business effectively. We enable professional people in more than 40 countries around the world to connect and engage with each other, with the markets they serve and with the information they need to succeed. And we do this by whatever means works best - at live events, through digital media or in publications.

Our 6,500 expert staff are deeply embedded in the many specialist communities we serve, bringing both an unusual depth of understanding and real know-how. We organise hundreds of live events each year; we provide data, marketing and information products; we offer a portfolio of market-leading online and print titles; and we support professional communicators through our targeting, distribution and monitoring services.

Our culture of innovation and collaboration brings our people together around common interests to create value, enhancing our ability to do exactly the same for UBM customers. So, whatever their business and wherever they operate, our customers do better business through us. http://www.ubm.com

Primary Media Contact: Jayadev Nair, jayadev.nair@ubm.com, +91-9769277619