Want to Escape for Long Weekends... Prepare Your Travel With ViaMichelin.co.uk

BOULOGNE, France, May 3, 2011 /PRNewswire/ -- Heading to awkward built-up areas, congestion on major roads, overconsumption of fuel. ViaMichelin advises motorists to prepare their journeys and check traffic conditions before taking to the wheel.

The ViaMichelin (http://www.viamichelin.co.uk/) website enables motorists and motorcyclists to establish a clear roadmap of their trips according to their requirements (stop-offs, preferred route types, etc). Whenever possible, the site offers several routes to a single destination, offering mileage comparisons, estimated fuel and toll costs and total journey time estimations.

As the control of energy consumption becomes ever more vital, ViaMichelin also offers an << economic route >> option to optimise fuel efficiency by minimising mileage, whilst avoiding tolls.

With particularly detailed roadmaps, users benefit not only from safety-related information messages (dangerous descents, successions of turns, etc), but also from alerts relating to fixed speed camera locations. In addition, users have the option to keep updated on weather risks for their time of departure, as well as hourly forecasts through to their time of arrival.

To ensure the best possible departure time, ViaMichelin also recommends checking information on road network conditions, updated every five minutes, via the site's Traffic tab.

About ViaMichelin

A 100% owned subsidiary of the Michelin Group, ViaMichelin designs, develops and markets digital products and services to support the mobility of road users in Europe. Building on a century of Michelin expertise in the field of travel, this activity, launched in 2001, addresses both business and the general public. It offers a comprehensive range of services (hotel booking, restaurants, traffic information, tourism, etc), accessible through multiple media: Internet, mobile phones including iPhones, navigation systems, etc. In 2010, a new travel channel entirely dedicated to made to measure travel preparation and based on the contents of the Michelin Green Guide was added to enrich the travel assistance website http://www.ViaMichelin.com