Welcome Real Time and SmartPesa Provide Loyalty on mPOS Devices in Emerging Markets

SINGAPORE and AIX-EN-PROVENCE, France, June 16, 2016 /PRNewswire/ --

Welcome Real Time, a leading provider of payment-based loyalty solutions and SmartPesa, the provider of next generation mPOS for emerging markets announce today a collaboration to launch XLS mPOS on SmartPesa devices.

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Retail Banks with acquiring businesses can now launch or extend their loyalty program with real-time capabilities running on the next generation of mPOS devices.

XLS mPOS for SmartPesa is a payment-integrated loyalty solution designed for financial institutions in emerging markets challenged by a lacking infrastructure and limited payment options.

• It allows retail banks who are both card issuers and transactions acquirers to launch or extend loyalty programs on the latest SmartPesa next generation mPOS.
• Cardholders from those institutions enjoy a better customer experience at merchants using SmartPesa mPOS devices. They can conveniently earn and redeem loyalty rewards in real time at the moment of purchase, when paying on a SmartPesa mPOS.
• By introducing a visually enhanced and convenient real-time earning and redemption of loyalty rewards, retail banks boost the usage of their cards on their acquired terminals, while driving card usage and cardholder satisfaction and increasing repeat visit and average ticket size at their acquired merchants.

"With XLS mPOS for SmartPesa, Welcome Real Time continues to put loyalty at the heart of every payment interaction. SmartPesa have the deep knowledge of what emerging markets need and are poised to grow in those regions with their innovative products," said Pierre Boces, head of Product Marketing and Consulting, Welcome Real Time. "We are delighted to collaborate with SmartPesa to provide retail banks in South-East Asian or African countries with real-time payment-integrated loyalty."

"SmartPesa is continually looking to extend its banking last mile mPOS platform with leading solutions such as Welcome Real Time's XLS mPOS," said Barry Levett, Managing Director, SmartPesa. "Customers in emerging markets especially are looking for innovative technologies to solve real world practical problems, drive financial inclusion and better their lives: convenience, simplicity, trust and loyalty are integral to this experience.  We are delighted to work with Welcome Real Time to bring much-needed loyalty solutions to the historically underserved emerging markets."

About Welcome Real Time 

Welcome Real Time is part of the Collinson Group, a global leader in shaping and influencing customer behaviour to drive revenue and add value for our clients. Through our range of proven and innovative banking and payment based solutions, Welcome Real Time helps organisations run real-time loyalty and marketing programmes leading to improved customer satisfaction, retention and profitability.

About SmartPesa 

SmartPesa is a specialist payments technology provider that aims to solve the last mile problem for financial institutions in emerging markets.  SmartPesa directly addresses the dual needs of financial inclusion and cash reduction whilst eliminating the need for costly/risky changes to banks' proven systems.  SmartPesa is deployed on-premises with full legal/regulatory compliances and industry leading security systems and fully integrates with any financial switch.