Whirlpool Corporation Presents Design and Product Innovations with Four Brands at EuroCucina 2016

MILAN, April 12, 2016 /PRNewswire/ --

Whirlpool Corporation, the No. 1 household appliance manufacturer in the world showcases product innovations, inspirational elements and latest designs at EuroCucina 2016 for KitchenAid, Whirlpool, Hotpoint and Indesit. After a record year in 2015, with all-time highs in sales and profits, Whirlpool Corporation is excited about the new challenges and opportunities ahead in 2016. The company is preparing the ground for the growth of meaningful innovation, delivered through a winning portfolio of complementary brands which addresses the full spectrum of consumer segments.

The Whirlpool stand at EuroCucina is arranged as a living space of about 1,700m^[2] in which visitors are able to truly experience the products and their different uses in everyday life.

KitchenAid - For the Way it's Made 

At this year's EuroCucina KitchenAid is presenting new major domestic appliances featuring meticulously designed details that ooze fine craftsmanship and painstaking attention to detail. The new stainless steel Made to Measure Special Tops are totally customisable in shape and size to accommodate all your products such as hobs, downdraft hoods and sinks.

Whirlpool - Sensing the Difference  

Whirlpool's Interactive Kitchen of the Future concept simulates a day in the life in a smart kitchen, exploring how the kitchen can work as a cooking and informational hub. Also presented at EuroCucina is the new SmartCook range of induction cooktops which offer a revolutionary assisted-cooking experience.

Hotpoint  

Hotpoint will showcase its exciting, all-new built-in suite of appliances, which seamlessly bring together unique and innovative technologies and authentic design. Awarded with the prestigious Red Dot award 2016 the innovative new built-in oven takes cooking to the next level.  

Indesit - Life Proof  

For the first time, Indesit presents a complete built-in cooking suite of products with a harmonious, matching design - including the oven, microwave, cooktop and vertical hood. Thanks to the innovative Turn&Cook function, the new oven enables to prepare daily recipes without thinking about what is the right programme to use.

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Contact:

Whirlpool Corporation        
Bettina Klinken                    
bettina_klinken@whirlpool.com
+39-02-30-08-33-16

Pierre Ley    
Pierre_Ley@whirlpool.com