Wirecard Presents the Latest Solution for Mobile Couponing and Loyalty

MUNICH, November 15, 2013 /PRNewswire/ --

• Fully automated couponing and loyalty system based on card transactions
• NFC-Single Tap: Pay and redeem coupons in one step

Wirecard AG's latest solution in the field of mobile couponing and loyalty, which the company presented at the Mobile Money Global summit in Dubai at the beginning of November 2013, is now available.

With its couponing and loyalty system integrated into its issuing platform, Wirecard makes it possible to directly link coupons and customer loyalty programmes on mobile devices to card transactions. Here is how it works: customers pay with their card or mobile phone using NFC technology, redeem a voucher and immediately receive their bonus points in just one step (single tap). Wirecard is now offering the couponing and loyalty system as a supplementary service to the white label issuing programmes and smartphone applications for mobile payment.

"Our new couponing and loyalty system is a true reflection of the strengths of Wirecard as a leading company in the field of payment processing, especially in the mobile segment," explains Jörn Leogrande, Executive Vice President Mobile Services at Wirecard. "We are augmenting transactions with information on the range of couponing and loyalty services available and are therefore generating appealing added value for consumers and retailers as well as issuing partners. At the same time, Wirecard is entering an extremely fascinating aftermarket in mobile services with its couponing and loyalty solution."

With the rapid increase in the number of mobile devices, vouchers and customer loyalty programmes are therefore also becoming increasingly mobile. Wirecard allows retailers and issuing partners, such as mobile service providers, to realise targeted, tailored marketing campaigns in connection with card programmes via mobile payment apps. The flexible design of discount promotions, bonus programmes and multi-channel campaigns offers unlimited options for establishing and strengthening customer loyalty, attracting new customers and interacting with them. The overall technical process, as well as payment of credit and bonus points, is fully automated and occurs in real time, in parallel with the payment process. This creates an entirely new payment experience. It is not necessary for retailers to conduct special checkout integration and training of personnel.

About Wirecard AG:

Wirecard AG is one of the world's leading independent providers of outsourcing and white label solutions for electronic payment transactions. The Wirecard Group supports companies in accepting electronic payments from all sales channels. A global multi-channel platform bundles international payment acceptances and methods, supplemented by fraud prevention solutions. When it comes to issuing their own payment instruments in the form of cards or mobile payment solutions, Wirecard provides companies with an end-to-end infrastructure, including the requisite licences for card and account products.

Wirecard AG is listed on the Frankfurt Securities Exchange (TecDAX, ISIN DE0007472060, WDI).

http://www.wirecard.com | http://www.wirecardbank.com | http://www.mywirecard.com

Wirecard media contact:

Wirecard AG
Maren Brandt
Einsteinring 35
D-85609 Aschheim/Munich
Germany
Tel: +49(0)89-4424-1425
Fax: +49(0)89-4424-2425
Email: maren.brandt@wirecard.com