Worldhotels Launches Its Global Loyalty Programme "Worldhotels Peakpoints"

FRANKFURT, Germany, April 24, 2014 /PRNewswire/ --

Guests can kick-off their membership with 300 welcome points and receive double Peakpoints when booking the group's "World Treats" rate  

Worldhotels, one of the leading groups for independent upscale hotels worldwide, has announced the launch of its global loyalty programme "Worldhotels Peakpoints". Available at all of the group's almost 500 hotels in 65 countries worldwide, Worldhotels Peakpoints is one of the first all-virtual global loyalty programmes in the hospitality industry.  

The programme is free of charge and guests receive 300 welcome points upon enrolling to the programme at worldhotels - peakpoints.com. In addition, they benefit from every eligible stay as they receive 2 points for every Euro spent on room revenue. Collected points can be exchanged for vouchers, which can then be redeemed at all hotels within the group - without restrictions.

From 1st July until 31st August, guests seeking additional points, can book the group's popular "World Treats" rate, which comes with breakfast and double Peakpoints. This special rate can be booked for a minimum stay of two nights at worldhotels.com/world-treats or at any other booking channel.

"The launch of our group-wide loyalty programme is an important milestone in the history of Worldhotels," says Paulo Salvador, Worldhotels' Chief Marketing Officer. "Worldhotels' Peakpoints' simplicity, transparency and all-virtual approach will set it apart from other loyalty programmes, thus making it very attractive for our guests."

The programme will have three distinct levels, allowing guests to accelerate their earning power: Members of the Silver level receive an additional 10% in points, Gold members increase to 25% more points, and Navigator members receive 50% more points.

Media contact:

Veronika Bahnmann
Worldhotels
+49(0)69-660-56-259
vbahnmann@worldhotels.com