World's Largest Sourcing Event for Baby, Children and Maternity Products Industry to Unveil New Brands, Products and Suppliers on July 22-24

- Show to feature local and international brands, eco-friendly products for baby, maternity and children products

SHANGHAI, July 17, 2014 /PRNewswire/ -- The 14th Shanghai International Children Baby Maternity Industry Expo (CBME China) will welcome local and international suppliers to showcase their latest products on July 22-24, 2014 at the Shanghai New International Expo Centre (SNIEC).

The event will feature 2,428 brands from 1,751 exhibitors across 166,680 square meters (+21% year-on-year) of exhibition space. A number of world-known brands have already confirmed participation including Babybubbles, Britax, CAM, Chicco, Cybex, Design Skin, Dr. Brown's, Fiona's Prince, Friso, Goo.N, Hallmark Babies, iCandy, Johnson's Baby, Joie, Karicare, Kiddy, les enphant, Mattel, Maxi-Cosi, Micro, NUBY, NUK, OXO, Philips AVENT, Pigeon, Quinny, Richell, RODY, Teletubbies, Wyeth Nutrition and more, covering a range of children baby maternity products from healthcare products to food, strollers and toys, clothing and accessories and services.

"Tens of thousands of buyers make CBME China a regular stop on their sourcing calendar as they recognize the purchase efficiency gained by meeting qualified suppliers with quality products that is available at CBME China. More and more suppliers also launch their latest products at CBME China. This is where they can find the latest trends affecting the industry," says Athena Gong, General Manager, CBME.

"We have also seen an increase in the number of new exhibitors and brands in 2014. This year, we are also launching Cool Kids Fashion. Other activities include Trend Forums, Kids Fashion Shows, Fashion Designers Gallery, Kids Fashion Design Contest, Kids Fashion Museum and Private Networking Event. Cool Kids Fashion brings together world-renowned brands, designers, media and key players of children fashion in an exclusive on-trend ambiance. The event is by invitation only, and we are expecting a good turn out."

Specialized Zones and Pavilions to showcase the latest and best in the industry

With the increase in exhibition scale, CBME China is carefully categorized into themed areas to make sourcing easier for buyers. These are: International Pavilions; Licensing Zone; Maternity and Baby Care Products; Baby Carriages, Car Seats and Furniture; Food and Health Care Products; Toys, Educational Products and Souvenirs; Children, Baby and Teenager Clothing, Footwear and Accessories; Maternity Clothing, Underwear and Accessories; and Service Organizations.

New to CBME China 2014 is the OEM/ODM Pavilions. Brand owners and buyers can now find reliable manufacturers and good quality products made to their specifications at CBME China.

Ms. Gong further comments: "CBME China has always focused on domestic and international brands. As the industry grows, we see a demand for OEM/ODM suppliers. China is always an ideal place to find good quality products and manufacturers for tailor-made designs. Thus, for 2014, we expanded the coverage of CBME China to include OEM/ODM companies. With the addition of OEM/ODM Pavilion to CBME China, we aim to serve the whole supply chain."

Another highlight for 2014 is the Interactive Car Seats Gallery. Here, visitors can see live demonstration on the latest car seats from Baby First and Britax. They can find which car seat is best suited for which car. They can also learn the latest safety standards, technology and innovation for car seats. This also serves as an educational platform wherein retails store owners and their personnel can get hands-on training and gain industry know-how from manufacturers. They will learn the latest government regulations to impart with parents-to-be, gain the technical aspects of the car seats and enrich their sales skills necessary to effectively sell the product. To encourage the development of this skill, the participants of this year's "Best Baby Store Sales Contest Awards" will be tested and judged based on it.

International Pavilions at CBME China grew again as more brands from Australia, Korea, United Kingdom, United States, Spain, Taiwan and other countries/regions are presenting products covering a range of children baby maternity products from healthcare products to food, strollers and toys, clothing and accessories and services.

The Licensing Zone is where licensees can find new properties and brands and initiate licensing deals. Whether looking to spot trends, building strategic partnerships, securing promotional tie-ins or taking property worldwide - this is where it all happens.

At the CBME AWARDS Gallery, visitors can find not only the latest innovation in the industry, but they can also see who the movers and shakers of China's baby products industry are. The CBME AWARDS Gallery will feature the nominees for Lifetime Achievement Award, Top Retailer Awards, Top Brand Awards, the Innovative Products Awards and more.

Part to the CBME Awards Gallery, the Innovative Products Awards Gallery will showcase the nominees for the latest product innovations in the industry. Originally conceived to encourage independent research and development on safer quality products for mothers and babies, the CBME Innovative Product Awards continues the tradition by providing a platform for inspiring innovative products meeting the highest industry standards. From over 100 entries received, top six per category will be on display for visitors to view and vote for their favorite.

Focusing on content that matters to the industry

Visitors and exhibitors attending CBME China will not only find new business partners and find thousands of children, baby and maternity products, they will also get an inside look at what's happening in the industry.

CBME China's conference program aims to brand owners and buyers on conduct more efficient trade in the industry. The program provides a comprehensive source of information on China's supply chain and will feature a broad range of hot topics from retail store management and operations to emerging market trends.

The Children Baby Maternity Products Industry Summit will give attendees an overview of China's children, baby and maternity products market, and educate them on how to grow their business in the region. The whole-day summit will cover topics including industry survey reports, industry trends and analysis, e-commerce development, retail store management and more.

Other Industry Seminars during CBME China 2014 include presentations from government representatives to discuss the latest guidelines and laws covering milk importation, social media marketing, retail store development strategy and many more.

Value-added services to enhance buyer experience and facilitate trade

To help buyers and exhibitors meet and do business more effectively, CBME China is organizing a series of special services. These include:

• Private Buyer Meetings to help buyers meet one-on-one with top suppliers to specify their sourcing requirements, product specification and close deals. The leading chain stores for children baby and maternity products in China like Leyou Babies to Kids, MSH's Pregnant Women & Baby, Baby Bear, the leading Chinese online retailers like Yihaodian and Jingdong Mall, supermarkets and shopping malls like RT-Mart, Suning, Vanguard and WU Mart. Participating overseas companies include Nishimatsuya, the top baby products chain store with over 850 retail stores in Japan; Kooltrade, the baby products distributor in United Kingdom; windeln.de GmbH, the popular online retailer in Germany: Kids Travel, Inc, online retailer from Korea and more are scheduled to attend.
• Elite and VIP guests of CBME China can enjoy free food and drinks, WIFI and more at the VIP lounges.
• Free shuttle service is available during show dates to bring visitors to and from Longyang Road metro station.

"CBME China is a professional exhibition that upholds the highest quality standards. It only features certified suppliers and products and also adheres to intellectual property guidelines and laws. CBME China is just one of the service we provide the industry. We maintain the industry's broadest and most integrated multi-channel platform, allowing buyers to find and meet suppliers using our print magazines, mobile apps and face-to-face shows," concluded Ms. Gong.

CBME China is a perfect business platform for children, baby and maternity product buyers, retailers, manufacturers, distributors and suppliers to meet and do business in one venue.

CBME China 2014 will take place from July 22-24 at the Shanghai New International Expo Centre. For more information on CBME China, visit www.cbmexpo.com/en.

For press enquiries, please contact:
Louise Kathryn Yu
Marketing Director
Children, Baby, Maternity Industry Expo (CBME)
Tel: +852-2585-6101
louise.yu@ubm.com

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About Children Baby Maternity Industry Expo (CBME China) www.cbmexpo.com/en

Held annually in Shanghai, the Shanghai International Children Baby Maternity Industry Expo (CBME China) is the world's largest sourcing event for baby, children and maternity products. This is the perfect venue for you to meet buyers, manufacturers, distributors and suppliers in the industry.

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