Yapital and Rakuten Announce Strategic Cooperation

LUXEMBOURG, May 16, 2013 /PRNewswire/ --

Rakuten to integrate payment with Yapital this year

E-commerce platform Rakuten has announced a strategic cooperation with Yapital, the new cross-channel payment solution, beginning this year. In future, Rakuten customers will be able to pay with Yapital. Rakuten is thus expanding its payment portfolio to include the first cashless, cross-channel payment method on the market.

On Rakuten, over 6500 shops offer a total of almost 16 million products for every situation in life. All can be bought with a single, central shopping basket and the opportunity to collect Rakuten Super Points.

"The partnership with Rakuten is an important signal for the market," says Nils Winkler, Chairman of the Board of Yapital. "Rakuten is one of the key international players. The decision in favour of Yapital is a confirmation to us of the course we have embarked on: putting the focus on the customer and making it easier for people to buy what they want."

"Yapital is currently the only genuine provider of cross-channel payment solutions and is therefore a very exciting partner for us with a fantastic product," says Beate Rank, CEO of Rakuten Deutschland GmbH. "Equally important for us is the independence of Yapital and its background in the retail market. Yapital understands the needs of the market and provides the right answers to meet them."

The two companies announced a close collaboration in many areas, which will be developed further over the coming months.

Press release issued by
Yapital Financial AG
5 Rue Eugène Ruppert
L-2453 Luxembourg

About Yapital Financial AG

Yapital is the first European, cashless cross-channel payment solution across all channels: stationary, mobile and online as well as via invoice. It is simple, quick and secure to use: after online registration, the Yapital user can immediately make payments across all channels and also send and receive money.

Yapital is a guaranteed payment method - this provides its business customers with process security and reduces their administrative costs. In addition, Yapital seamlessly covers all trade and service channels, allowing marketing channels to be turned into sales channels. Business customers can therefore not only reduce their costs with Yapital, but can open up sales potential at the same time.

Yapital was founded in 2011 as a wholly-owned subsidiary of the Otto-Group. Yapital Financial AG is licensed as an electronic money institution in Luxembourg.

About Rakuten Deutschland GmbH

E-commerce platform Rakuten is a leading German provider of online shop solutions with integrated marketplace and offers a diverse and constantly growing range of products. Visitors to http://www.rakuten.de currently have the opportunity to choose from more than 16 million products from over 6,400 active traders throughout Germany. This complete solution, which is perfect for newcomers to e-commerce as well as being an efficient sales channel for existing online shops and a multichannel solution for the stationary retail sector, is also represented in Austria by http://www.rakuten.at. The full-service product from Rakuten Deutschland GmbH includes the complete payment process, customer communication during the ordering process, continuous updating of the terms and conditions and the assumption of risk for payment defaults.

Contact:
Peter Meyenburg
Rakuten Deutschland GmbH
Tel: +49-951-408391-403
Email: Peter.meyenburg@rakuten.de

Martin Zander
Yapital Financial AG
Tel.: +352-203-10-111
Email: press@yapital.com