Yapital Plays Along - in a New Launch With the European Games Group

LUXEMBOURG, December 3, 2013 /PRNewswire/ --

New cross-channel payment system to be integrated into the browser games of the international games publisher  

It's easier to make good progress in online gaming with a few extra credits. From now on, players of browser games from the European Games Group will be able to pay for their virtual currencies with Yapital - simple, fast and secure. The new cross-channel payment system, which is already working with major companies in the food retail, fashion and sports sector and in the hospitality industry, is now establishing itself in the games sector just a few months after launching.

For its entry into the world of free-play browser games with their millions of players, Yapital has teamed up with the Munich-based European Games Group, thereby gaining a partner that is synonymous with the global marketing of high-quality games. Around twelve million people currently play games from the European Games Group - and in future, after registering with Yapital, they will be able to pay for credits on their smartphones by scanning a QR code, or by entering their Yapital credentials at the online checkout.

"We are delighted with our cooperation with the European Games Group," says Nils Winkler, Chairman of the Board of Yapital. "It will enable us to reach an extremely interesting target group - and to demonstrate once again that Yapital is a payment method for absolutely every situation in life."

Justin Stolzenberg, COO of the European Games Group, adds: "We release games that are enjoyed by millions of people throughout the world. As a payment method, Yapital is a perfect fit for us: it is innovative, quick and intuitive, just like our games. The result is a coherent overall experience for our players."

Press release issued by
Yapital Financial AG
5 Rue Eugène Ruppert
L-2453 Luxemburg

About Yapital Financial AG

Yapital is the first European, cashless cross-channel payment solution that operates across all channels: in-store, mobile, online and via invoice. It is simple, quick and secure to use: following online registration, users can immediately make payments and send and receive money across all channels with Yapital.

For business customers, Yapital is a guaranteed means of payment - this provides process security and reduces administrative costs. In addition, Yapital seamlessly covers all trade and service channels, thus enabling marketing channels to be converted into sales channels. Business customers can therefore not only reduce costs with Yapital, but also simultaneously open up new revenue potential.

Yapital was established in 2011 as a wholly owned subsidiary of the Otto Group. Yapital Financial AG is licensed in Luxembourg as an e-money institution.

About the European Games Group

The European Games Group, established in November 2010, acts as a business partner for independent games developers, taking on the global marketing and commercialisation of free-to-play games. The portfolio of the Munich-based company currently includes six games, among them the globally successful casual MMO Hero Zero, which has ten million players and the German military game "Schulterglatze" (http://www.schulterglatze.de), which was awarded "Browser Game of the Year" in the category "Best Role-Playing Game" in 2011 and 2012. Further information on the European Games Group is available online at http://www.gamesgroup.eu.

Contact:
Justin Stolzenberg
European Games Group AG
Email: press@gamesgroup.eu

Contact:
Martin Zander
Yapital Financial AG
Tel.: +352-203-10-111
Email: press@yapital.com