Yext Offers New Features to Help Brands Optimize Their Apps for iOS 9
NEW YORK, Sept. 14, 2015 /PRNewswire/ -- Following yesterday's Apple announcement of iOS 9, Yext is rolling out new features to help brands optimize their apps for the significant changes coming to mobile search. iOS 9's new search process will index content directly from apps in search results on Spotlight, Siri, and Safari, and will introduce deep linking between web and app content - a fundamental change for mobile that will dramatically impact consumer behavior.
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The three new features from Yext - Screens, Screens Store Locator, and Screens Reporting - create a location layer for a brand's app, ensuring their mobile presence is optimized for iOS 9's new focus on app content as a major player in local search. Considering consumers today spend 88% of their mobile Internet time in apps, it is critical for brands to develop a local app strategy that ensures their store locations are easily discoverable to mobile users. Screens enables Yext customers to use iOS 9's mobile search functionality to build more engaged app audiences and direct more foot traffic from their apps to their local stores.
"This shift in iOS 9's local search process presents an unprecedented opportunity for marketers to leverage their mobile presence and engage customers with the local content they're searching for in the moment," said Howard Lerman, Yext Co-Founder & CEO. "At Yext we're always looking towards the next phase of tech innovation, and we're proud to offer these features ahead of the iOS 9 launch to help customers optimize their app content to reach more consumers and improve local discoverability."
iOS 9's new search initiative, launching September 16th, promises to be one of the most impactful developments we've seen in local search thus far, and in order for brands to stay ahead of the competition they must invest in a local app strategy that adheres to the latest developments. For a deeper look at iOS 9's changes and how marketers can successfully navigate them, you can download our free whitepaper today.
Yext Enterprise customers who are interested in signing up with Screens can contact their Yext account managers for more information.
About Yext
Yext is the global Digital Location Management (DLM) leader, helping over 500,000 business locations reach mobile consumers across a network of 100+ app, map, directory, search engine, and social media partners including Apple, Bing, Facebook, Foursquare, Yahoo, and Yelp. Yext's mission is to enable the world's 50 million businesses to harness the power of location and drive face-to-face and digital interactions that boost customer engagement, build audiences, and increase sales.
Based in the heart of New York City with a growing team of over 400 employees worldwide, Yext has been recognized as one of America's fastest growing companies by the Inc. 500 (#212 in 2015), one of Forbes Most Promising Companies (2014 & 2015) and one of Fortune's Best Places to Work (2014). Learn more at www.yext.com.
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