Yili Attends China Day at Milano Expo -- Exhibiting Innovative Strength

MILAN, Italy, June 9, 2015 /PRNewswire/ -- On June 8, the National Day of China at Expo Milano 2015, Yili Group, a leading enterprise of China's dairy industry and the only dairy firm of global partners of the China Pavilion at this World Expo, was invited to attend all of the official events on China's National Day.  

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During the Expo, Yili Dairy focused on the sustainable development of the global dairy industry, and was committed to improving human health and living standards by sharing innovative ideas and innovative products. It not only brought to the Expo innovative dairy products that integrated global wisdom, but also expounded the concept of sustainable dairy development around the theme of the Expo "Feeding the Planet, Energy for Life."

Milano Expo focuses on agriculture, grain and food. It hopes to call for public attention on "food supply and food health and safety" and other important global issues affecting healthy living, through bringing together global innovative ideas and popularizing globally sustainable and innovative products. In the field of dairy industry, Yili, which represents the highest level of development of the Asian dairy firms, contributed a forward-looking concept to the sustainable development of global dairy industry, as well as provided feasible and innovative solutions.

Dairy experts said that it has become an effective path for the sustainable development of global dairy firms to realize the connection of global resources with the Chinese market, to coordinate global R & D and China's indigenous innovation, and to unify global concepts and Chinese practices. Adhering to innovation and internationalization is an important engine for the continuous development of dairy firms, which is the development strategy Yili has always held. It could be rightfully said that Yili is an important and innovative group to promote healthy living together with the Expo.

It is understood that in addition to exhibiting high quality, innovative products that meet the needs of human health, Zhang Jianqiu, Executive President of Yili Group, will be attending the most high-end forum of this Expo, which focuses on agricultural cooperation -- Forum on Sino-Italy Agrifood Economic and Trade Cooperation and will deliver a keynote speech, making strategic development suggestions for the promotion of sustainable development of the global dairy industry and the enhancement of the level of human health.