Looking Back: Media Coffee's 2024 Recap

Our first Media Coffee of 2025 takes a look back at key episodes, offering valuable insights from industry experts on navigating today’s media landscape. We cover everything from media literacy, press release strategies, optimising content for Google, to the impact of AI on journalism and PR.

Highlights from this Episode:

• Learn how journalists and PR professionals can counter misinformation by promoting fact-checking, using reliable sources, and leveraging AI for accurate reporting.
• Discover what makes a press release effective, including clear writing, multimedia elements, and messaging that resonates with your audience.
• Get practical advice on improving your content’s search engine ranking and creating strategies that align with Google’s evolving algorithms.
• Explore how AI is reshaping newsrooms, providing tools for fact-checking, improving press releases, and helping to combat misinformation.

All episodes are available in our Media Coffee archive to watch here.