Media Coffee: Etiquette for Crafting a Press Release

In this episode of Media Coffee, we chat with David Hill, president and CEO of VYRE Network, about the etiquette for crafting a press release, covering topics including formatting, the golden rule of press releases, and the importance of correct contact info.

Three of David’s takeaways:

• Press releases should be formatted like newsletters and include more images to adapt to changing reading habits influenced by audiobooks and AI
• The golden rule of press releases: who, what, when and why
• Companies often change or update their contact information without ensuring that emails or phone calls sent to the old contact information are being forwarded or rerouted to the new contact details. This oversight could be determined.

You can watch the full interview with David across the page, and our full Media Coffee archive is available to watch here.