Media Coffee: How PR and creative storytelling transformed Bob Phibbs' retail consulting business.

In this episode of Media Coffee, host Sami Saad (Media Research Analyst, PR Newswire) is joined by the Retail Doctor Bob Phibbs to discuss the power of personal storytelling, how fresh content can improve search results, and more.

Takeaways:

  • The power of personal storytelling and PR helped Bob's retail consulting business attract some of the largest brands, such as LEGO, Yamaha, and Google.
  • The headline can either make or break a press release. Without a strong hook, even the most relevant news can go unnoticed in today's crowded media space.
  • Search engines like Google want fresh content. To stay visible, publishers must consistently share relevant, original content that sets them apart.

You can watch the full interview with Sami and Bob across the page, and our full Media Coffee archive is available to watch here.

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