Media Coffee: Insights From a US Comms Professional

In this episode of Media Coffee we speak to Andrea Hubbert, a US-based PR strategist and copywriter and founder of Hub+company.

Andrea works with clients to define brand strategy, raise visibility, manage reputation and write copy infused with personality. Hub+company celebrated its 10th anniversary this summer, and its client list ranges from musicians to corporates and non-profits.

3 of Andrea’s tips for pitching journalists:

• Ensure your pitch is relevant to the journalist you’re emailing and use simple and straightforward subject lines

• Follow-up is just as necessary as the initial outreach – for timely stories follow up sooner, for evergreen stories wait up to 7 days

• Following up on the phone can be effective – don't rely solely on email

You can watch the full interview with Andrea across the page, and our full Media Coffee archive is available to watch here.