Media Coffee: Purpose-Driven PR: Connecting with Higher Ed & Non-Profit Audiences

In this episode of Media Coffee, we welcome Marc C. Whitt, the Director of Media and Strategic Relations at the University of Kentucky. With over 40 years of experience in public relations within higher education and non-profit organisations, Marc delves into the dynamic field of higher ed PR. We also discuss strategies for building strong relationships with journalists in those sectors and share tips on crafting press releases that resonate with a purpose-driven audience.

Takeaways:

• As a communications professional in higher education, it is essential to stay current and relevant in your field; otherwise, everyone suffers, especially the institution you represent.
  
• The rapid pace of news and crisis management is one of the biggest challenges faced by PR professionals in higher education organisations today.
• Higher education and non-profit audiences are motivated by purpose, impact, and community engagement, and this should be clearly reflected in your public relations campaigns.

You can watch the full interview with Sami and Marc across the page, and our full Media Coffee archive is available to watch here.