Media Coffee: Reaching and Engaging with the Hispanic Community in the US.

In this episode of Media Coffee we speak to Gaby Natale of SuperLatina about reaching and engaging with the Hispanic community in the US.

Gaby is a three-time daytime Emmy award-winning journalist, author and founder of Spanish language TV news programme and online brand SuperLatina.

As well as presenting SuperLatina, Gaby manages the show’s day-to-day production and all aspects of marketing and communication. As a result, she’s uniquely placed to give us the perspective of both a journalist and comms professional.

3 recommendations for working with SuperLatina from Gaby Natale:

  • The Latino community in the US is composed of many different cultures – do your research in order to be respectful and resonate with the target audience
  • Cultivate a relationship with the key players covering your industry, this will pay off in the long term and is far more effective than cold-calling
  • When reaching out to the Latino community in the US in Spanish, the convention is to use “neutral Spanish” and avoid region specific words

You can watch the full interview with Gaby across the page, and our full Media Coffee archive is available to watch here.

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