How ESG Storytelling Impacts Your Brand

In this webinar, a panel of experts discussed the public interest and trends around ESG, and how PR and comms professionals are relied upon more than ever to support brand ESG initiatives. Talking points included:

• Which brands are getting it right
• What are the challenges of ESG storytelling both internally and externally
• A look at what’s trending in ESG comms year-over-year, plus what to expect this year
• Tips on how to get started

PR Newswire’s Glenn Frates moderated the panel, which included Leslie Scott, Managing Director, Global Response and Corporate Communications at United Airlines, and Kim Sundy, Senior Director, Sustainability at Kellanova.