Building Relationships with Media and Influencers

The key to any successful relationship hinges on meaningful two-way communication, but this is especially true for PR. Though a “spray & pray” approach to media relations might seem like a valid approach to drive media coverage, it ignores the fact that the media are people just like us. Re-thinking your media relations strategy with a personalized approach to building a community of like-minded individuals can have a lasting impact on your brand by creating credibility amongst peers. 

Building Relationships with Media & Influencers discusses:

• End-to-end media relations best practices from first outreach to timely check-ins
• Differences between blogger vs traditional media relations
• How to customize a pitch tailored to the journalist's expertise, industry and interest

This webinar recording and written recap explores the tools and shares case study examples for targeting key influencers. It goes beyond list building, as speakers from Grooveshark and Green Door Mediaworks discuss cultivating relationships with influencers and journalists, and leveraging those connections to craft fine-tuned messages that reach the right audiences.