5 Ways to Define a Small Business Social Media Action Plan
NEW YORK, April 15, 2015 /PRNewswire/ -- Social media marketing provides resource-strapped small businesses an affordable opportunity to cultivate an online community, solidify brand-building and increase lead generation. When it comes to choosing which social media platforms to utilize, select those that offer the best potential for reaching your ideal audience, and -- because everyone uses social media differently -- ensure that some time was spent defining your target audience so that your approach aligns with your overall marketing goals. Here's a closer look at how to determine where to invest your time:
- Keep up with the competition: Where is your competition, what message are they conveying and what platforms are they using? Focus on engagement instead of the total number of followers.
- Identify your customer: Again, this is one of the most important factors when deciding on a social network. The age demographic of your customer may also play a role in your decision-making.
- Determine the want: After clearly identifying your customer, ensure you uncover what is driving them to consider your product and figure out the best way to deliver your information to them.
- Keep it simple: Don't add to the noise in an already cluttered content space. Your material should continue to provide value so that your audience won't tune any information out.
- Remember that numbers never lie: Social media traffic numbers to your website are also an important metric to monitor. When ramping up activity on a new platform monitor this number closely and make any adjustments that are necessary.
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For more insight on how to define a social media action plan, read the latest article from Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., on PR Newswire's Small Business Toolkit: http://bit.ly/1yrCiRv
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