Gigya's Customer Identity Management Platform to Power Personalisation and Improve Acquisition for ASOS

MOUNTAIN VIEW, California and LONDON, November 17, 2015 /PRNewswire/ --

eCommerce Powerhouse Implements Gigya's Registration-as-a-Service (RaaS), Social Login and Profile Management Tools on Web, Mobile and Wearables, with Plans to Scale Across Future Global Platforms 

ASOS, the global fashion destination for twenty-somethings, has chosen Gigya, the Leader in Customer Identity Management, to power end-to-end user registration and login on ASOS' websites and mobile applications, including Android, iOS and its recently launched Apple Watch app.

Consumer preferences have changed dramatically with the explosive growth of social networks and mobile devices, both as communication methods and as means to engage with brands. Consumers increasingly choose to identify themselves online using existing social identities with the expectation of personalised experiences.

As the leading global fashion destination for 20-somethings, ASOS chose to simplify online registration, allowing visitors to use their social identities when connecting with the brand with the aim of increasing customer acquisition rates and gaining valuable permission-based, first-party identity data.

Using Gigya's Registration-as-a-Service and Social Login products, ASOS' customers can now quickly register and log in to ASOS' properties using their existing online identities to simplify their shopping experiences.

The implementation of Gigya's Customer Identity Management platform has also provided ASOS with a single user record for each customer, which is used to identify an individual across all platforms and departments, promising a streamlined customer journey and simplified internal operations.

"Today's consumers demand convenience and relevant experiences from their favourite brands. Gigya's technology allows our customers to interact with us using their real identities on our digital properties, while ensuring that their data is protected and their privacy is respected," said Terri Westlake, Customer Experience Director at ASOS. "We strive to foster a genuine relationship with each and every person who purchases from us. Our partnership with Gigya will enable us to understand our customers on a one-to-one level, deliver tailored messaging and create better user experiences for all of our customers."

"ASOS has become one of the biggest global fashion retailers because of its ability to understand what its customers want. Early results since ASOS' initial deployment of Gigya's technology have been very positive as the brand has been able to learn more about its customers across devices and platforms," said Patrick Salyer, Gigya's CEO. "We are thrilled to partner with ASOS by providing a comprehensive Customer Identity Management system that helps the brand create lasting customer relationships based on trust, transparency and personalisation."

About Gigya 

Gigya's Customer Identity Management platform helps companies build better customer relationships by turning unknown site visitors into known, loyal and engaged customers. With Gigya's technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better services, products and experiences by integrating data into marketing and service applications.

Gigya's platform, which includes products such as Registration-as-a-Service (RaaS)​, Social Login and Profile Management, was designed from the ground up for social identities, mobile devices, consumer privacy and modern marketing. Gigya provides developers with the APIs they need to easily build and maintain secure and scalable registration, authentication, profile management, data analytics and third-party integrations.

More than 700 of the world's leading businesses such as Fox, Forbes and Verizon rely on Gigya to build identity-driven relationships and to provide scalable, secure customer identity and access management. Headquartered in Mountain View, CA, Gigya is privately held and has raised more than $100m in capital from several leading venture capital firms including Benchmark Capital, Mayfield, Intel Capital, Adobe Ventures and Stanford University.

About ASOS 

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge fashion and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 80,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.

We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.

ASOS's websites attract 89.8 million visits per month (August 2014: 71.2 million) and as at 31 August 2015 had 9.9 million active customers^[1] (31 August 2014: 8.8 million), of which 3.9 million were located in the UK and 6.0 million were located in our international territories (31 August 2014: 3.4 million in the UK and 5.4 million internationally).

[1] Defined as having shopped in the last twelve months.