Peak breaks into the heart of European Basketball

HONG KONG, Sept. 6, 2015 /PRNewswire/ -- A sports brand from China is emerging in European basketball market. This brand is Peak, appeared in the 2015 Eurobasket Championship which started from September 5 as official partner, and also being the sponsor of Serbia, the first Basketball World Cup runner-up winner, Germany, Israel and other European basketball national teams. Tony Parker, the French legendary player with 4 times NBA championship and Milos Teodosic, the first team member of basketball world cup will both lead its own team to fight for the European champion.

"We hope that more and more basketball fans in Europe will know and love Peak through this European tournament especially through Tony Parker and Milos Teodosic." Peak CEO Mr. Xu Zhihua said: "Europe has become the first major overseas market to Peak and our goal is to become the top 3 sports brand there."

Peak has begun to cooperate with European basketball 13 years ago. At that time, Peak was the official sponsor of the all star games of European championship league, which is a starting point of Peak to step into international market. In the past 10 years, by signing Serbia, Montenegro, Germany and other European top teams, as well as super stars like Tony Parker, Peak is gaining increasing popularity in Europe and establishing sales network throughout Europe. Up to December 31, 2014, Peak sales volume outside China has reached nearly $ 100 million and Europe has become the largest overseas market to Peak, surpassed the Asia-Pacific region.